Athena allows you to evaluate future technology that doesn’t exist yet. Extended Reality (XR=AR/VR) makes it possible to experience complete customer journeys. Rapid prototyping with immersive XR means you can make better decisions on future products and services.
Unlock value with Athena®
Customer journeys
Design tool
Interactive experiences
No-code
Possibilities
Comfort Mode
Prototype holistic customer journeys,
which expand beyond actual capabilities.
Customer journeys
which expand beyond actual capabilities.
Design tool
Focused on ease of use, interactivity and human-centered design.
Interactive experiences
Design and test interactive experiences in and around the connected car.
No-code
Create applications through graphical user interfaces and configuration instead of traditional coding.
Possibilities
Test display HMIs, interiors, HUDs, voice, hand-tracking and many more.
Comfort Mode
A mode that helps reduce motion sickness by implementing visual stimuli.
Main Features
In VR Collaboration
Use hand tracking and sketching to collaborate and make changes directly in VR.
Custom Scenario Creation
Simply build your scenarios modularly according to your ideas.
Embedded Prototyping
Create your digital interfaces via the integration of prototyping tools.
“It’s exciting to see how cars are increasingly becoming digital products – something we are very familiar with. XR prototyping enables the quick build and validation of digital prototypes. This will not only catalyze the future of in-car experience design but shift the focus from testing individual technologies to the complete user experience.”
Boris Jitsukata, Managing Director Goodpatch & Athena